40 MarTech Tasks You Can Hire A Virtual Assistant For

Managing your business is a difficult task, but handling different tasks all at the same time is quite harder. It requires time, patience and knowledge, and even expertise to do specialized tasks and jobs. 

But with the help of skilled and experienced Virtual Assistants, things get easier in handling your business. Trained from general to the most specialized jobs, you can never go wrong in hiring them. 

Here are 40 MarTech tasks you can hire a Virtual Assistant for:


A virtual assistant can easily make calls to identify which ones are ready to purchase or subscribe to your product or service. This way, you only spend time pitching your true prospects that you can lead down the sales funnel of your business. 

They can also schedule those interested prospects with the help of appointment scheduling software. A virtual assistant will ensure that the appointments and timings (with changes in schedules etc.) are uploaded and this helps you keep things on track.

Competitor Target/Audience Research

Staying ahead of your competitors is about keeping your eyes and ears open. You have to regularly conduct research online and check where your rivals stand in the market. 

Outsourcing this job to a virtual assistant can take the stress out of this task and they can collect statistics, facts, and figures that will help you build stronger strategies and stay ahead of the game.

One of the top virtual marketing assistant jobs is competitor analysis and research. Now you don’t have to spend hours in front of your computer trying to figure out where and what your competitors are doing.

Email Marketing

Marketing communication is about making sure that your customers or clients will remember you. The perfect way to execute this is through email marketing. To stay in touch with your existing and future target market, you need to have a VA that handles the following tasks:

  • Create and set-up auto-responders
  • Create and set-up thank you email
  • Create, edit, and send email newsletters – packed with useful content and promotional content
  • Create opt-in forms, etc.

Communication is the foundation of building up business relationships, that’s why a well-rounded Virtual Assistant is important.

Inbound or Follow-up Calls

Need to pursue a sale? Hire a virtual assistant to send a reminder or call to follow up with your warm leads. Answering all further questions can also take time so hand it over to your assistant. He or she can do both inbound and outbound calls.

Blog Management

Another integral part of marketing virtual assistant services but takes up too much time is blog management. Thankfully, a VA can do this by…

  • Researching blog topics and resources
  • Finding appropriate images/videos or case studies
  • Writing blogs and articles
  • Finding contributors to your blog
  • Researching top sites to guest-blog

Do you find it pesky to manage your editorial calendar? Have a virtual assistant create one for you and then execute it.

Search Engine Marketing

Search Marketing is all about attracting traffic and increasing visibility through major search engines like Google, Yahoo, and Bing.

Two major categories under this marketing strategy are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Both can be achieved using SEO Complete Package Solution.

SEO is the process of generating free or organic traffic from search engines while SEM means getting paid traffic from search engines.

SEO virtual assistants can help you with tasks such as:

  • Website analysis
  • Keyword research
  • Competitor analysis
  • On/Off-page optimization
  • Link building
  • Monthly reports, etc.

Social Media Marketing

If you are a busy entrepreneur or professional, chances are, you don’t have the entire day working on your social media marketing. After all, posting and engaging on Facebook, Twitter, LinkedIn will keep you busy 24/7.

Creating a buzz about your business involves plenty of tasks that you’ll need to perform on a daily basis. Work with virtual assistants who can implement social media management packages such as the following:

  • Finding and posting relevant content on social media platforms
  • Promoting your products or services
  • Engaging with customers or prospects
  • Replying to comments/messages
  • Helping you plan an effective social media strategy
  • Scheduling of posts by using tools such as Hootsuite
  • Updating your business info
  • Monitoring, management, etc.

Real Estate Marketing

Real estate Marketing has two main tasks:

  • Create property flyers or brochures – Your real estate virtual assistant can gather all the necessary information and create marketing materials for your listings.
  • Promote open houses – He or she can also promote your properties for an open house via ad and marketing channels such as Craigslist.

Website Update and Maintenance

There are various web development services a VA can help you with along with your existing marketing strategy. This includes: 

  • Adding images, videos, content
  • Adding meta tags and descriptions
  • Linking to other posts

A web developer virtual assistant can also do regular maintenance on your website so it runs smoothly and gives an excellent user experience.

Content Marketing

It is important to create and share value-added content to win prospects or customers. It is also the reason why content marketing shouldn’t be overlooked.

As the competition of businesses gets tougher every day, so you need to create your content strategy. Virtual Assistants provide fresh, informative and interesting content to your audience on a regular basis. 

They can help in every step of a content marketing strategy:

  • Planning
  • Creation
  • Publishing
  • Distribution
  • Performance tracking


Making connections online or in-person can lead to mutually beneficial relationships. Though there are some networking activities that you really do have to do yourself, pretty much all online connections can be done by a virtual assistant.

He or she can start by researching online communities for you to join as well as networking events to attend. You can even hire VAs to search for a call for speakers.

Dropbox/Google Drive Organization

A virtual assistant can help you keep your files organized like Google Drive or Dropbox. They will check all the unnecessary documents and streamline the rest so that you have a clear view of your saved files.

Data Entry in Word, or Google Docs

Many business owners share important work-related documents via Google Docs and have a lot of information stored in the form of word documents. These documents only keep piling up over time and you may find it’s very difficult to organize them and sift through and discard the ones that are redundant or not required. When you outsource this job to a virtual assistant, they will handle this job for you efficiently.

Creating/Managing Spreadsheets

Spreadsheets are widely used for data recording, creating reports and information storage. Creating and managing these requires good knowledge of formulas and functions, which can be a quite tedious and time-consuming task. A knowledgeable virtual assistant will help you make sure that all the data, records and information are maintained well.

Audio and Video Transcription

There are times when meetings or presentation recordings need to be transcribed. This could be required because they have to be published, documented or simply filed for office purposes in the form of a word document. 

Virtual assistants can transcribe your business’ audio and video files. That person needs to have good listening and writing skills to handle this kind of job.

Data Mining and Development/Lead Generation

Companies that are serious about their business adopts data mining and lead generation in their marketing development strategies.

The virtual assistant uses specialized software to look for different chunks of data you can use for generating leads and develop effective marketing strategies, cost reduction, and increase sales.

Voicemail Checking

If you are the kind of person who runs a business, you must be receiving tons of work-related calls. However, answering every call is not always possible, especially when you are in a meeting with a client or caught up with some work in your office.

You can hire a virtual assistant to check your voicemail and provide you details about which ones are important and which can be ignored.

Basic Bookkeeping

Bookkeeping software packages were used in almost all businesses in Australia because these are excellent alternatives to traditional paper accounting.

Bookkeeping is very useful in businesses, but you need a certain amount of time, skills, and expertise to master this. One better alternative is by hiring a virtual assistant that is acquainted with these systems. This will ensure your accounting is up to date at all times.

Project Management

Project Management can be a very complex task even for small businesses. It involves tasks which include:

  • Goal setting
  • Delegating tasks
  • Coordinating between the team members
  • Scheduling
  • Collecting data and reporting as well. 

It’s a good idea to outsource project management between you and all your team members, to a competent virtual assistant. The person will be able to handle all these tasks and will report to you with regularity.

Deadline/Deliverables Tracking

There are certain deadlines and deliverables you have to meet and achieve, regardless of whether you provide services or products. You may find it very difficult to focus on these aspects, especially if you are handling several tasks all at once. This is why it’s highly recommended to hire a virtual assistant for this task.

Creating & Scheduling Broadcast Emails

A successful email marketing is all about maintaining consistency and ensuring the communication to keep going with your audience. This is the main reason why you need to send out promotional content and offers via email.

A virtual assistant can manage and schedule broadcast emails that will ensure your promotional content reaches your target audience with regularity and your brand stays at the top of their mind.

Editing/Proofreading Emails

It’s crucial that the content of the emails you send out to your prospects and existing customers should be relevant, interesting and well-written. It’s important to be error-free from a typographical and grammatical viewpoint.

But you may not always have all the time to do proofreading. That’s why having a virtual assistant to edit and proof-read emails is very important.

Basic Audio Editing

Editing regular recording of audio files requires time and patience. And as a business owner, you have other tasks to do. Virtual assistants can do basic editing to your audio files.

Basic Image Editing (Not Graphic Design)

As a small-business owner, you may be uploading a number of photos and images to your website, social media accounts or even your offline media. Virtual assistants can do basic image editing with plenty of tools that help them to process the photos.

Powerpress Installation

Powerpress is a podcasting plug-in for WordPress, a very popular open-source website creation tool. Many business owners use this to build their company websites and improve the site’s functionality. This task can be handled by a Virtual Assistant.

Create and Monitor Ads Campaigns

Ad campaigns are very important for your digital business strategy. It is important to monitor them to see and assess what campaigns are working well and what needs to be changed. Virtual assistants can help and handle and take this tedious job off your shoulders.

Competitor Website Analysis

Virtual assistants conduct an in-depth marketing analysis on your competitor website’s data. With this, they can help you create more strategy and stay on the top of your game.

Landing Page Setup/Creation

An impactful landing page drives page visitors towards conversion. Skilled virtual assistants can take this specialized job to design and plan your pages that blend in seamlessly with the design content, product and message of your site.

Webmaster Submissions

If you want your pages to be viewable on searches on the internet, you need to submit your updated URLs to Google via Webmaster Tools so that they get indexed just as the rest of the pages on your site are. A trained and skilled virtual assistant would be able to handle this job and will ensure that URLs are submitted properly.

Social Bookmarking

Social bookmarking is a centralized online service that allows users to add, edit, and share bookmarks of web documents. VAs can handle bookmarking and tagging via different online bookmarking management services like Digg, StumbleUpon, Reddit, and Delicious. People would be able to view, share, manage and organize bookmarks of various web pages.

Creating a Social Bookmarking Tracking Sheet

After bookmarking your site, you need to keep track of all backlinks that will help you understand how effective your strategy has been.

A virtual assistant who is well-versed in bookmarking would be able to create a social bookmarking tracking sheet that would tag and track the pages by type, quality, and topic.

Forum Participation/Moderation

Managing online discussions via forum is a great way of keeping the communication going. But this process needs planning and moderating, and an experienced virtual assistant can moderate proceedings and discussions.

Simple eBook Layout/Formatting

Business eBooks are a great way to provide valuable information on current and prospective customers and establishing your reputation as an expert in the field. Hiring a virtual assistant for layout and formatting your eBook is an excellent option as the task can be quite tedious and requires time and expertise.

Designing Infographic Images (Content Provided)

Infographics are very important and creative online marketing strategies and companies like to post these kinds of informative content. 

Most infographics also contain images and you can hire a virtual assistant to design infographics images based on the content you provide and want to upload. A skilled designer will ensure that the images sync well with the textual content.

Designing Websites/Creating Mock-Ups

Designing a website takes a great skill of creativity and knowledge of various aspects of web design. But even before a website is created, the designer can provide a wireframe/mockup of how the site will look. 

A credible and experienced virtual assistant creates mockups with the use of tools like Mockingbird and Mockflow.

Preparing Online Meeting Minutes

With the emergence of Internet-based communication technology, it is now common for team members to work from various remote locations and conduct online meetings.

VAs prepare online meeting minutes and updates important tasks to the members. This person also ensures that the minutes are emailed to attendees.

Basic Video Editing

Virtual assistants can handle basic video editing tasks, like splicing video parts and creating necessary intros and outros. They help you create professional, informative and impactful videos to your site, or to your YouTube channel.

Support and Develop WordPress (PHP) Websites

Many business owners opt for WordPress sites and this is a very user-friendly system that is easy to use and keep updated. But there are a number of site support tasks that require a certain amount of technical knowledge and a virtual assistant can tackle the job of developing and providing support for your PHP website. This will ensure it functions in a seamless manner.

Site Maintenance/Security and Troubleshooting

Every website requires regular maintenance to address formatting issues, content updates to reflect new products, or change the existing design of your website. Virtual assistants can help you with site maintenance, troubleshooting as well as conducting checks and enhancements on your site’s security settings.

Payment Gateway Integration

Integrating a payment gateway function is important so customers can purchase your products. A virtual assistant can help you set up a merchant account so that you’ll be able to accept payments through Payment Gateway.


Business used to hire virtual assistants to handle excess or spillover work that were categorized as non-essential. While this showed advantages, the primary reason was largely for convenience. 

But the evolution and advancement of digital technology & the rise of social media networks changed the perspective about them.

There are plenty of marketing tasks that you can give to virtual assistants. They can complete a wide array of tasks that doesn’t require a physical presence. Their knowledge and experience will help you and your business become more efficient and flexible.

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