You want to personalise the website experience of your audience using web personalization technologies like RightMessage, using cookie data as well as data in your CRM. Integrating these two technologies is the easy part. The challenge is how to map out customer journeys or flows, and personalizing your web content with data from your CRM. Let a Martech Virtual Assistant handle that for you
What Is Website Personalization?
Web Personalisation Tactics:
- 1st-time visitor call-to-actions
- Quiz/survey/Assessment Tool
- Dynamic change of Titles, Content according to anonymous interactions on the website, and other information in CRM
- Dynamic change of call-to-action based on visits, and information in CRM