You want to integrate Magento/Shopify/BigCommerce with Infusionsoft, ActiveCampaign, Klayvio HubSpot or any other Email Marketing Automation software, so that you can launch automated campaigns. With this, you expect to improve abandoned cart conversions, increase customer lifetime value from repeat orders, create automated cross-sell & upsell campaigns and effectively segment your customer database by spending, recency, frequency of orders and high-spending customers.