You want to use interactive tools like quizzes, assessments to capture more leads with segmentation data. Popular lead segmentation tools like Outgrow, Dialogr, Thrive and Bucket.io have the technology you need to build amazing quizzes. You want the leads and data collected to be sync to your CRM.
You need powerful reports from Infusionsoft, ActiveCampaign, HubSpot, SharpSpring CRM, preferably in a visual form. The basic reports just aren’t good enough. Marketing ROI data, Sales Opportunity by Sales Rep, Lead Source conversion percentages, Content Attribution, etc reports are highly customisable, and not easy to set up.