You need to create personalised images to be used in your email campaigns. You can use any data from your CRM to include in images. Use cases range from teaser images, date field countdown timers, tickets, invitation cards, motivational images that all can be personalised.
You want to personalise the website experience of your audience using web personalization technologies like RightMessage, using cookie data as well as data in your CRM. Integrating these two technologies is the easy part. The challenge is how to map out customer journeys or flows, and personalizing your web content with data from your CRM. Let a Martech Virtual Assistant handle that for you.