Search Engine Optimization






Modern customers see the internet as an integral part of their shopping experience. Before they decide to purchase, they are most likely to search online to see which brand is on top of the competition.

Search engines don’t provide results in random. With millions of people looking for answers everyday and similar businesses competing, search engines carefully determine which relevant website to show in the results of each query.

What Is Search Engine Optimization?

Search Engine Optimization, or simply SEO, is a framework or a method used to help your website rank up on search engines like Google, Yahoo and Bing. It uses rules, stages and controls to operate and achieve your desired ranking. By making your website relevant, easier to navigate, and more user-friendly, you can significantly improve the traffic your website gets and increase your business’ sales and revenue.

Search engines follow a criteria for ranking websites, meaning each website shown is deserving for its spot in the results. The more visitors that correlate to your website, the higher the chance of a good ranking.

It pays a lot to be in page one of the search results, literally. Search engines provide unbiased results to deliver the right information for each query. Users trust these results because they are deemed relevant and credible sources by search engines.

This means that you can generate more traffic to your website and increase your chance of making sales. SEO also helps in your branding, as people are likely to promote your business in their social network if you are on top of the results.


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