On Page SEO Virtual Assistant Tasks
The objective of On-Page SEO is to make your website friendly to BOTH viewers and google bots and get a better ranking in Google search results or SERPs.
On-Page SEO factors that can be controlled by good SEO practices include good title tags, URL structure & Canonicalization, internal links, image alt text, meta descriptions, H1 & H2 headings, no duplicate content, clear sitemap, 301 redirects, etc.
Other structural factors like load speed and mobile friendliness also impact search rankings.
What Is On-Page SEO?
A good on-page SEO strategy starts with keyword research. What would your target audience search for in your domain? What other topics are related to your content? You can use tools like KWfinder or Ubersuggest to find important keywords that you should build evergreen cornerstone content for. These are the keywords to which you start optimising for search results.
Website design affects load speed and mobile friendliness. Your website may need better hosting for faster speeds. It may also need an overhaul for mobile friendliness or enabling accelrated mobile pages (AMP).
The content should then be optimised for search in the following:
- Title Tag and Meta Descriptions
- H1 and H2 headers
- URL structure & Canonicalization
- Image Alt Text
- Internal & External Links
- No Duplicate Content
- Sitemap Setup and Google Indexing
- Blog Post Optimization
- Keyword Research Optimisation
You want to integrate intent geared and high search query keywords into your website for better traffic. With the right keywords integrated into your site content, you will be able to rank higher on search engines.
- Slug / URL Structure Optimisation
You want to optimise your website slug/URL structure to include focus keyword and be more user and SERP friendly. Optimising the slug/URL structure will make it a lot easier for people on the SERP to figure out what your page is about.
- Title Tags Optimisation
You want to optimise the title tags of your site pages with your chosen high traffic and intent geared keywords. By optimising your title tags you have higher chances of making your pages rank on the SERPs.
- Meta Description Optimisation
You want to use and integrate user intent focused, high traffic keywords into the meta descriptions of your site pages to improve your site’s rank on the SERPs.
- Header Tags Optimisation
You want to insert and integrate intent focused and high traffic keywords to your site’s header tags optimising each page for better ranking on the SERPS.
- Internal Linking Optimisation
You want to optimise your internal links between your website pages to improve your user experience and rankings.
- Image Alt Tag Optimisation
You want to change your image alt tags to be more optimised for search engine bots. Optimising your image alt tags will make it easier for search engines like Google to understand what the image is about and how it relates to the content on the page.
- Blog Post Optimisation
You want to optimise your blogs to be more search engine friendly and include focus keywords and metas to improve your SERPS ranking.
- Content Optimisation
You want to check if your site content is optimised for users and search engine. By doing content optimisation you will be able to update, generate new content that helps your site rank and bring in traffic.
- Duplicate Content Optimisation
You want to check if your site has duplicate content. By doing a duplicate content optimisation you can avoid having pages with the same content on your site.
- Maps Embed
You want to set up embedded maps on your site pages and make sure your location in google maps is optimized.