Email Marketing Assistant

Introduction
You need an email marketing assistant familiar with improving email deliverability, a/b testing, implementing UTM tracking, personalise emails with merge fields, and image personalisation, and able to create/maintain monthly newsletter & subscribers. Perform segmentation, monitor results of broadcasts to improve deliverability.




Services
- Create/Send monthly newsletter
- Manage Subscribers, Opt-Outs
- Manage mailing lists, segmentation
- Improve Email Deliverability
- Track, Monitor Email Broadcasts
- Perform Email Hygiene
- Work with CopyWriters to launch autoresponders
- Identify opportunities to engage audiences, which content pieces are doing well, work with content writers to improve content delivery



Software & Expertise
- DKIM/SPF/DMARC
- Comfortable with Email Marketing Solutions like MailChimp, GetResponse, ConstantContact, Infusionsoft/KEAP, ActiveCamapign, Drip, ConvertKit, etc.
- Basic understanding of email deliverability factors
- Able to perform basic email hygiene tasks
- remove/recover hard bounces, soft bounces
- address invalid emails
- add spambot emails to blacklists
- list trimming
- Able to use UTM Tracking
- Able to set up email image personalisation
- Able to design simple email templates


