Email Marketing Assistant

You need an email marketing assistant familiar with improving email deliverability, a/b testing, implementing UTM tracking, personalise emails with merge fields, and image personalisation, and able to create/maintain monthly newsletter & subscribers. Perform segmentation, monitor results of broadcasts to improve deliverability.

1. Create/Send monthly newsletter
2. Manage Subscribers, Opt-Outs
3. Manage mailing lists, segmentation
4. Improve Email Deliverability
5. Track, Monitor Email Broadcasts
6. Perform Email Hygiene
7. Work with CopyWriters to launch autoresponders
8. Identify opportunities to engage audiences, which content pieces are doing well, work with content writers to improve content delivery

1. DKIM/SPF/DMARC
2. Comfortable with Email Marketing Solutions like MailChimp, GetResponse, ConstantContact, Infusionsoft/KEAP, ActiveCamapign, Drip, ConvertKit, etc.
3. Basic understanding of email deliverability factors
4. Able to perform basic email hygiene tasks
   1. remove/recover hard bounces, soft bounces
   2. address invalid emails
   3. add spambot emails to blacklists
   4. list trimming
5. Able to use UTM Tracking
6. Able to set up email image personalisation
7. Able to design simple email templates