MarTech Assistant
Introduction
You need a VA that’s well versed in at the application level of marketing technologies like CRMs, WordPress, Email Marketing Tools, Landing Pages, Learning Management Systems and so on. They may have basic HTML/CSS knowledge that’s adequate for some edits, changes, but not to the level of a web developer that can use other programming languages like JavaScript, JSON, etc.
Services
- Manage your CRM and Landing page software
- Create Landing Pages with some HTML/CSS
- Add/Edit pages to your content management system, website
- Manage your email marketing system
- Handle basic integrations between systems
- Manage your SEO/SEM software
- Manage your social media software like Hootsuite
- Find/Add/Test WordPress plugins
Software & Expertise
- Marketing Automation tools like ActiveCampaign, Infusionsoft, HubSpot, Ontraport
- CRMs like SalesForce, ZoHo, SharpSpring
- WordPress & other CMS like Joomla, Drupa, incl themes and plugins like ThriveThemes, Elementor, Divi
- Landing Page software like Unbounce, ClickFunnels, LeadPages, InstaPages
- Email Marketing systems like ConvertKit, Drip
- Learning Mgt Systems like Teachable, Thinkific, Access Ally, LearnDash
- Simple HTML/CSS editing/coding
- Understanding of UTM parameters
