You have a challenge to regularly produce content for your blog or podcast. You need a systematic way to generate content easily. One of the methods to generate content is the Expert Interview method. This method involves interviewing an expert (could be you or your strategic partners, the network of other experts). What we do is we identify and schedule expert interviews, and co-create a set of questions that we will use in those interviews. The interview will be recorded, transcribed, then turned into an article. The article can be further improved to add relevant screenshots, images, infographics, statistics. The original transcript can also be a blog entry. The article can then be repurposed into infographics, slides, explainer videos. The interview can also be purposed into a podcast. You will have the full-team to produce such content: researcher/writer, video editor, transcriber, graphic-artist (for infographics and images).
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